{"id":512,"date":"2012-02-02T06:55:00","date_gmt":"2012-02-02T06:55:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=512"},"modified":"2021-04-03T06:58:36","modified_gmt":"2021-04-03T06:58:36","slug":"is-a-like-enough-response-to-a-love-letter","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/02\/is-a-like-enough-response-to-a-love-letter\/","title":{"rendered":"Is a “like” enough response to a love letter ?"},"content":{"rendered":"\n

Take your branding seriously<\/h2>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Sometimes when I roam facebook as research for my strategic client work, I think there’s two things I see out there that makes me sad. It’s really obvious who has decided to put a lot of money in facebook and who hasn’t. It’s also really obvious who just has decided to purchase it as an add-on and who actually cares to convert it to sales by their actions out there and not the glossiness of the facebook page. I want substance, branding, identity and involvement and sometimes facebook leaves me crying because I can’t find it there.<\/p>\n\n\n\n

I can find competitions, expectations from “likers” to get 10{5efe2dfab989fd5e1401261f36f469c26e78ec7db6dd6d3e4b43ca097ae6fc54} off their purchases because they “like” something.<\/p>\n\n\n\n

Expectations to get a shot at winning something or getting something for free.<\/p>\n\n\n\n

I’m speechless of how bad companies are at the branding game<\/h2>\n\n\n\n

And sometimes I am stunned by how unserious companies are taking Facebook.
Today I almost wept because I found something as pure as a love letter to a company on Facebook. It wasn’t like a band or a cool company.<\/p>\n\n\n\n

But this client poured her heart out and gave them the reason why she stood by them in thick and thin and would never change to another supplier. Their reaction? they “liked” her comment.<\/p>\n\n\n\n

I say that if I was that brand, who took their branding very seriously – if somebody wrote me a love letter to my work as a huge organization, I would give them a cake. I would send them flowers – I would have my CEO do a video response – I would do anything more than a “like”. I think a “like” from the owner of a profile or a page, in a comment thread is the ultimate conversation closer unless the conversation is very active.<\/p>\n\n\n\n

here are some of the scenarios where I would seize the opportunity to grow more trust and branding instead of clicking the like button.<\/p>\n\n\n\n

“hey, I love your products – especially that bag looks awesome”….<\/h2>\n\n\n\n

you should say “yeah we love it too -fell for it at first eye-catch. it’s specially imported from Argentina where an old man called Diego has made it. he has two daughters and a sheep farm and you can see a video recorded on our recent visit there.<\/p>\n\n\n\n

“here’s the reason why I will use your product always and always”…<\/h2>\n\n\n\n

Send them flowers or candy or chocolate – or record a happy dance of people in the office thanking her (at the same time you tell the rest of the world that you put your customers at the center of the universe – how awesome is that ?)<\/p>\n\n\n\n

Does this have anything to do with Facebook really? no not at all. it’s about how to show the world you care and gaining market share because of it – even though you’re a mastodont company. Just promise me to go easy on the like button in every case.<\/p>\n\n\n\n

\"rock<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Take your branding seriously Sometimes when I roam facebook as research for my strategic client work, I think there’s two things I see out there that makes me sad. It’s really obvious who has decided to put a lot of money in facebook and who hasn’t. It’s also really obvious who just has decided to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[35],"class_list":["post-512","post","type-post","status-publish","format-standard","hentry","category-branding","tag-comments"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":542,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/09\/27\/the-influencers-your-path-to-branding-success\/","url_meta":{"origin":512,"position":0},"title":"“the influencers” – your path to branding success","author":"Henriette Weber","date":"September 27, 2011","format":false,"excerpt":"So in these times with the \"new Facebook\" I think it's important to touch upon the influencers in this glammed-up world known as the social web. In this social web where identities are polished to be liked and adored and well.. social. Where influencers and identities are fragments of the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":99,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/11\/are-you-consistently-high-fiving-yourself-on-social-media\/","url_meta":{"origin":512,"position":1},"title":"Are You Consistently High-Fiving Yourself On Social Media?","author":"Henriette Weber","date":"January 11, 2013","format":false,"excerpt":"What do you think about your branding on social media platforms? Should you like your own posts on social media as if high-fiving yourself in public? Well, I'm not going to be the one who recommends it. I think you should write a comment instead. I see a \"like\"\u00a0as a\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":520,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/12\/08\/never-mind-personal-branding-start-creating-your-legacy\/","url_meta":{"origin":512,"position":2},"title":"Never mind personal branding, start creating your legacy","author":"Henriette Weber","date":"December 8, 2011","format":false,"excerpt":"Ah! Personal Branding! One of the things I've been working on lately is my whole attitude towards other people and especially people who take themselves too seriously. Because a lot of people do. As I said in a previous blogpost- I don't want to be taken seriously too much -\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":462,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/13\/identity-is-key-to-rock-anything-digitally\/","url_meta":{"origin":512,"position":3},"title":"Identity is key to rock anything digitally","author":"Henriette Weber","date":"June 13, 2012","format":false,"excerpt":"Sometimes I wonder why many businesses seem to use social media, but fail to make it convert into something tangible, something on the bottom line, something that sticks to their identity, image, and branding. Come to think of it, most of the people they connect to out there seem to\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":199,"url":"https:\/\/henrietteweber.com\/index.php\/2014\/05\/05\/how-to-answer-the-infamous-so-what-do-you-do-question\/","url_meta":{"origin":512,"position":4},"title":"How To Answer The Infamous “So What Do You Do?” Question","author":"Henriette Weber","date":"May 5, 2014","format":false,"excerpt":"I think I speak for every entrepreneur on the planet when I say there's one question we get a lot. The infamous \"So what do you do?\" question. It's also something that we all try to answer to our best ability, depending on who we're talking to. I vary my\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/entrepreneurship\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":168,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/10\/08\/going-to-dusseldorf-for-shift-relays-as-a-keynote-speaker-on-branding\/","url_meta":{"origin":512,"position":5},"title":"Going To D\u00fcsseldorf For ‘Shift Relays’ As A Keynote Speaker On Branding","author":"Henriette Weber","date":"October 8, 2013","format":false,"excerpt":"On Friday, I'm flying to D\u00fcsseldorf to be a keynote speaker for Shift Relays. I'm going to talk about being real, branding for startups, and how they stick together. Actually, I am just going there to be a speaker but I am actually opening the program for SEO purposes. 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