{"id":524,"date":"2011-11-21T07:17:00","date_gmt":"2011-11-21T07:17:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=524"},"modified":"2021-04-03T07:19:26","modified_gmt":"2021-04-03T07:19:26","slug":"free-rock-your-identity-e-book","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/11\/21\/free-rock-your-identity-e-book\/","title":{"rendered":"Free rock your identity e-book"},"content":{"rendered":"\n

I love my work – but some things more than others. Today I feel so lucky because I get to launch my brand new e-book entitled “rock your identity”. Here. Together with the best rockers in the world. \u00a0Seriously I love launching stuff and just see how things build up.<\/p>\n\n\n\n

Its core ingredient is a social media value chain\u00a0I posted on this blog a while back<\/a>, and now I’ve been working around it with my clients in Toothless Tiger<\/a>. So of course the next natural step was to write a free e-book around it and give it to you.\u00a0So this is for you rockers! This is how you can rock your identity on social media, Henriette Weber style.<\/p>\n\n\n\n

The Social Media Value Chain is a model that helps you define your own process around social media, content marketing and branding. The different activities in the social media value chain are done as implementable as possible. But it is in the combination of the activities that the real magic exist. I know you’re probably not going to be as excited as I am, for launching a free ebook. But I really think you should give it a shot. I promise you, it will be worth your time.<\/p>\n\n\n\n

The e-book is out in Danish here<\/a> and in English here.<\/a><\/p>\n\n\n\n

oh, btw – the danish pressrelease is here<\/a><\/p>\n\n\n\n

\"rock<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

I love my work – but some things more than others. Today I feel so lucky because I get to launch my brand new e-book entitled “rock your identity”. Here. Together with the best rockers in the world. \u00a0Seriously I love launching stuff and just see how things build up. Its core ingredient is a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[138,49],"class_list":["post-524","post","type-post","status-publish","format-standard","hentry","category-creative-futures","tag-rock-your-identity","tag-social-media-value-chain"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":132,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/03\/01\/social-media-value-chain-learn-the-art-of-listening\/","url_meta":{"origin":524,"position":0},"title":"Social Media Value Chain: Learn The Art Of Listening","author":"Henriette Weber","date":"March 1, 2013","format":false,"excerpt":"\u00a0Years ago, I created my very own social media value chain mainly to guide me along with my work about branding, identity, and social networking initiatives. It was just a spur of the moment, a curly creative, seminal, scraggly map which I shared in a post here. But you know\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":162,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/06\/03\/social-media-value-chain-the-brand-is-human\/","url_meta":{"origin":524,"position":1},"title":"Social Media Value Chain: The Brand Is Human","author":"Henriette Weber","date":"June 3, 2013","format":false,"excerpt":"In this age of social media and networking, people are reaching out rather than merely waiting for brands to approach them. As a result, discoverability is important. A brand and its offerings need to be discovered with ease on every platform. This is one way of putting your name and\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":492,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/24\/buzzword-bingo-wont-get-you-where-you-want-to-go-2\/","url_meta":{"origin":524,"position":2},"title":"Buzzword Bingo won’t get you where you want to go","author":"Henriette Weber","date":"February 24, 2012","format":false,"excerpt":"If buzzwords end up being something you're using as a value, you can really move mountains within your industry. You will finally be able to show that you practice as you preach. We have seen it various times with different businesses and startups that have dared to be