{"id":528,"date":"2011-10-17T07:26:00","date_gmt":"2011-10-17T07:26:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=528"},"modified":"2021-04-03T07:28:52","modified_gmt":"2021-04-03T07:28:52","slug":"how-you-develop-your-company-style-from-your-mission-statement","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/17\/how-you-develop-your-company-style-from-your-mission-statement\/","title":{"rendered":"How you develop your company style from your mission statement"},"content":{"rendered":"\n

Everybody wants to be liked in one way or another – both companies and people hope to be liked by their peers and surroundings. Sometimes I feel like the ways of the web today resemble the gladiator battles of ancient Rome, where your actions and person leads to a thumb up or thumb down to make you either live or die in the mind of the spectator.<\/p>\n\n\n\n

Anyway, people should like you because you are likable and fun. \u00a0Now, if you are a person this is easy – but for companies and brands it can turn out that you need to develop something that isn’t a part of you yet. You need to develop your core so it’s likable and virally spreadable. It’s not enough just to produce products anymore – we want to see the personality behind the company we’re buying from.<\/p>\n\n\n\n

A great way to start is to develop the mission statement of the company into the style statement of the company, and then use the style as the red thread of the company’s authenticity and brand, and then you keep nurturing it, every day. You give people hints all the time about what you stand for as a company. it’s one of the things you can do to show the world that you practice as you preach, and practicing what you preach gives you a lot of substance. Now substance is a hot buzzword these days.<\/p>\n\n\n\n

So here’s one of the ways I worked my personal style statement into Toothless Tiger:<\/strong><\/p>\n\n\n\n

A while I was browsing through my blog feeds I stumbled over this little blog piece on style from yes and yes<\/a>. It reminded me of one of the coolest things I have done for my personal brand and my authenticity: to get the book “style statement”\u00a0<\/a>\u00a0written by Carrie McCarthy and my homegirl Danielle Laporte<\/a>. It’s like doing the mission statement of your company – but for yourself\/ your personal brand.<\/p>\n\n\n\n

My style statement became “grounded avant-garde” – something I’m following when I’m writing, working with clients, decorating my home, something that’s authentically me and I found through working with the style statement book.<\/p>\n\n\n\n

It started out by being “cool avant-garde” but I wasn’t really feeling the word “cool” – so I decided to change it to “grounded” or “practical” and end up with “grounded”.<\/p>\n\n\n\n

If I could turn my style into my personal mission statement – then it should be working the other way around as well. Turning a companies mission statement into a style.<\/p>\n\n\n\n

“oh look there’s my favorite company guinea pig: Toothless Tiger” she said (cough my social web studio cough)<\/p>\n\n\n\n

The mission statement of Toothless Tiger<\/a> is “business unusual”.<\/p>\n\n\n\n

Now if I take “business unusual” and turn in from a mission to a style: then it becomes something we arefeeling and living by everyday.<\/p>\n\n\n\n

Something that changes hourly but what is our stamp on business so to speak. We’re having a new webpage coming up where we are implementing business unusual in design for us. Like having our signature touch. And we do stuff every day that is business but with a twist and an edge. It’s not for everybody – but the people it’s for they love us to pieces, and that’s how we make a living.<\/p>\n\n\n\n

People should like you because you show with your style and mission that you have the personality, coolness, and fun to be likable – sometimes even loveable.<\/p>\n\n\n\n

\"rock<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Everybody wants to be liked in one way or another – both companies and people hope to be liked by their peers and surroundings. Sometimes I feel like the ways of the web today resemble the gladiator battles of ancient Rome, where your actions and person leads to a thumb up or thumb down to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[139],"class_list":["post-528","post","type-post","status-publish","format-standard","hentry","category-business","tag-mission-statement"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":512,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/02\/is-a-like-enough-response-to-a-love-letter\/","url_meta":{"origin":528,"position":0},"title":"Is a “like” enough response to a love letter ?","author":"Henriette Weber","date":"February 2, 2012","format":false,"excerpt":"Take your branding seriously Sometimes when I roam facebook as research for my strategic client work, I think there's two things I see out there that makes me sad. 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Now, I don't post my personal mission statement at home on my wall. It lingers in my journals, ready for\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":453,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/25\/return-on-involvement-return-on-investment\/","url_meta":{"origin":528,"position":2},"title":"Return on Involvement = Return on Investment","author":"Henriette Weber","date":"June 25, 2012","format":false,"excerpt":"https:\/\/www.youtube.com\/embed\/BJMb2ks31oM A couple of months back I was invited to do a KEA talk on \"return on involvement = return on investment\" at Copenhagen Commerce Academy. It's kind of like their own version of TED talks and I really dug it. I decided just to be me and let things\u2026","rel":"","context":"In "Keynotes"","block_context":{"text":"Keynotes","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/keynotes\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":156,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/05\/14\/business-unusual-becoming-a-love-brand-in-tiny-steps\/","url_meta":{"origin":528,"position":3},"title":"Business Unusual: Becoming A Love Brand In Tiny Steps","author":"Henriette Weber","date":"May 14, 2013","format":false,"excerpt":"Ever since I was an activist teenager rebelling against the world and myself, I have been a sucker for change and companies: my definition of Business Unusual. I guess it was one of the things I learned most from hanging mentally out with Naomi Klein and Kalle Lasn. I remember\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":478,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/03\/23\/yohanna-idha-award-winning-actress-and-digitally-curious\/","url_meta":{"origin":528,"position":4},"title":"Yohanna Idha – award-winning actress and digitally curious","author":"Henriette Weber","date":"March 23, 2012","format":false,"excerpt":"I love my business contacts. So much that in a lot of cases I call them my business rockers. Today I want you to meet Yohanna Idha - a friend of mine. The first person I want you to meet is a fine lady. So fine that she has even\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":389,"url":"https:\/\/henrietteweber.com\/index.php\/2005\/11\/10\/the-silent-revolution-manifesto\/","url_meta":{"origin":528,"position":5},"title":"The silent revolution manifesto","author":"Henriette Weber","date":"November 10, 2005","format":false,"excerpt":"here it is. my silent revolution manifesto: The silent revolution is a movement WITHIN people to cope with the everyday information overload due to consumerism and marketing. Nowadays we get so much information that there is no way that we can cope with it. Not convinced? take a look at\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"silent revolution manifesto","src":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/528\/revisions"}],"predecessor-version":[{"id":529,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/528\/revisions\/529"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}