{"id":534,"date":"2011-04-18T09:39:00","date_gmt":"2011-04-18T09:39:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=534"},"modified":"2021-04-03T09:41:08","modified_gmt":"2021-04-03T09:41:08","slug":"the-preconditions-for-viral-effects","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/04\/18\/the-preconditions-for-viral-effects\/","title":{"rendered":"The preconditions for viral effects"},"content":{"rendered":"\n

Viral effect is all I live and work by these days. Here’s something I have drawn up for you:<\/p>\n\n\n\n

\"the<\/a><\/figure>\n\n\n\n

I love to create infograms and stuff like that. I recently published my involvement manifesto<\/a>. But today I give you something less serious and more playful: the preconditions of viral effects on the social web infogram. Something you can turn to if you want to enhance the word-of-mouth of your brand on social media. It’s simple, it’s fun and it’s a good pointer on what I think viral effect takes.<\/p>\n\n\n\n

Viral effect to me, is all about brand love<\/h2>\n\n\n\n

And it’s about generating content on a regular basis to keep the Brand love alive. It’s about listening to what’s happening out there around your brand. And it’s about being proactive in your approach to making your branding happen.<\/p>\n\n\n\n

If you want my viral effect infogram, it’s up in a larger size, it’s up on  Toothless Tiger Press for grabs<\/a> as well as Toothless Tiger<\/a> and pinterest<\/a><\/p>\n\n\n\n

Hope you’ll love it to pieces<\/p>\n\n\n\n

\"rock<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Viral effect is all I live and work by these days. Here’s something I have drawn up for you: I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something less serious and more playful: the preconditions of viral effects on the social web infogram. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41,130],"tags":[45,140],"class_list":["post-534","post","type-post","status-publish","format-standard","hentry","category-creative-futures","category-manifestos","tag-the-involvement-manifesto","tag-viral-effects"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":497,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/17\/yes-you-can-market-on-pinterest-if-you-are-pinteresting\/","url_meta":{"origin":534,"position":0},"title":"Yes, you can market on Pinterest if you are pinteresting","author":"Henriette Weber","date":"February 17, 2012","format":false,"excerpt":"So everybody is head over heels about pinterest. So am I. Even though I normally say \"nevermind the the tools, it's about how to connect with the people+businesses that uses them\" I think pinterest is super fun. It's not boring and community-setup like Facebook and Twitter and what have you.\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":158,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/05\/28\/business-unusual-create-the-best-viral-videos-and-make-your-message-stronger\/","url_meta":{"origin":534,"position":1},"title":"Business Unusual: Create The Best Viral Videos And Make Your Message Stronger","author":"Henriette Weber","date":"May 28, 2013","format":false,"excerpt":"Some of the best viral videos I've seen are from ImprovEverywhere. I have been a huge fan of that channel and the work of Charlie Todd for years and years. I'm psyched because it seems like the happenings shake the status quo for a lot of people. In particular, the\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":538,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/07\/29\/the-story-of-my-involvement-manifesto\/","url_meta":{"origin":534,"position":2},"title":"The story of my involvement manifesto","author":"Henriette Weber","date":"July 29, 2011","format":false,"excerpt":"Yesterday I launched the involvement manifesto - again. I've launched it already once - but I don't believe that my homemade design skills did it justice. Therefore I let Amelie from Krawatt.se play around with it and here's what she came up with : I absolutely adore it. How to\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":235,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/04\/help-each-others-creativity\/","url_meta":{"origin":534,"position":3},"title":"Help Each Other’s Creativity","author":"Henriette Weber","date":"February 4, 2015","format":false,"excerpt":"I want to propose something to you. Something radical. Something that could shift your brand purpose and how others view you. I want us to help each other's creativity. I want you to see every friend connection as a mutual pact. A pact where you not only sign up to\u2026","rel":"","context":"In "Activism & Sustainability"","block_context":{"text":"Activism & Sustainability","link":"https:\/\/henrietteweber.com\/index.php\/category\/activism\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":108,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/15\/what-is-return-on-involvement\/","url_meta":{"origin":534,"position":4},"title":"What Is Return On Involvement?","author":"Henriette Weber","date":"January 15, 2013","format":false,"excerpt":"Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business. I started 2013 out in a great way. 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