{"id":542,"date":"2011-09-27T09:48:00","date_gmt":"2011-09-27T09:48:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=542"},"modified":"2021-04-03T09:51:12","modified_gmt":"2021-04-03T09:51:12","slug":"the-influencers-your-path-to-branding-success","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/09\/27\/the-influencers-your-path-to-branding-success\/","title":{"rendered":"“the influencers” – your path to branding success"},"content":{"rendered":"\n

So in these times with the “new Facebook” I think it’s important to touch upon the influencers in this glammed-up world known as the social web. In this social web where identities are polished to be liked and adored and well.. social.<\/p>\n\n\n\n

Where influencers and identities are fragments of the truth for branding success (and nowhere near the truth at all) and we tend to forget that.<\/p>\n\n\n\n

Where the real conversations and phone calls and connections are sometimes forgotten because of our obsession with a Facebook feed, or a timeline, or something like that.<\/p>\n\n\n\n

In this social web world – we all have influence over our network, and even though some services out there are saying that they are measuring the influence of people – they are measuring the identity of people on the social web (you know the identity that’s polished to be liked, adored and popular.)<\/p>\n\n\n\n

I often see the online Henriette Weber as Norma Jean would see Marilyn Monroe. this fictional character she steps into to make her wages. This fictional character that doesn’t lie, but who just, to their own advantage leaves out stuff that is not “sharable” and doesn’t add to what we want to achieve: influence. likability. Branding success.<\/p>\n\n\n\n

We all want to be treated like little kings and queens right? But the influencers (or online identities if you will) are something we all are, and they can be used to get closer to your target group. To have your target group stumble over your product and services and not the other way around as you see in business as usual.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

So make sure your ecosystem is set up to support them because they live off your love (and you of theirs).<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

So in these times with the “new Facebook” I think it’s important to touch upon the influencers in this glammed-up world known as the social web. In this social web where identities are polished to be liked and adored and well.. social. Where influencers and identities are fragments of the truth for branding success (and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":544,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/06\/28\/the-exclusive-web-the-influencers-and-the-exclusive-startups\/","url_meta":{"origin":542,"position":0},"title":"The exclusive web, the influencers and the exclusive startups","author":"Henriette Weber","date":"June 28, 2011","format":false,"excerpt":"For the last couple of months is seems like the web is turning more exclusive and I don't know what to make of it. It was only a couple of years back everybody had their own handle online and it wasn't really resembling anything you did away from the screen\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":526,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/31\/identity-in-a-world-with-800-million-covergirls\/","url_meta":{"origin":542,"position":1},"title":"Identity in a world with 800 million covergirls","author":"Henriette Weber","date":"October 31, 2011","format":false,"excerpt":"This is a translation of a comment about identity I did in the Danish newspaper, Berlingske Tidende last week.\u00a0You can see the original article here. Remember to call up your best friends so you know what they really feel like. I'm a person who thinks that you don't know how\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":353,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/23\/a-storyliving-web-without-give-aways\/","url_meta":{"origin":542,"position":2},"title":"A storyliving web without give-aways?","author":"Henriette Weber","date":"February 23, 2011","format":false,"excerpt":"I don't really like give-aways and competitions. I think they are incredibly mainstream, and I don't do mainstream very well. I do Storyliving very well indeed. I constantly deal with competitions in social media as a tool for content marketing, because competitions have become the commodity on the internet. That\u2026","rel":"","context":"In "storyliving"","block_context":{"text":"storyliving","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/storyliving\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":462,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/13\/identity-is-key-to-rock-anything-digitally\/","url_meta":{"origin":542,"position":3},"title":"Identity is key to rock anything digitally","author":"Henriette Weber","date":"June 13, 2012","format":false,"excerpt":"Sometimes I wonder why many businesses seem to use social media, but fail to make it convert into something tangible, something on the bottom line, something that sticks to their identity, image, and branding. Come to think of it, most of the people they connect to out there seem to\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":534,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/04\/18\/the-preconditions-for-viral-effects\/","url_meta":{"origin":542,"position":4},"title":"The preconditions for viral effects","author":"Henriette Weber","date":"April 18, 2011","format":false,"excerpt":"Viral effect is all I live and work by these days. Here's something I have drawn up for you: I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something less serious and more playful: the preconditions of viral effects\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"the preconditions for viral effects on the social web infogram","src":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg","width":350,"height":200,"srcset":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1.5x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 2x"},"classes":[]},{"id":512,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/02\/is-a-like-enough-response-to-a-love-letter\/","url_meta":{"origin":542,"position":5},"title":"Is a “like” enough response to a love letter ?","author":"Henriette Weber","date":"February 2, 2012","format":false,"excerpt":"Take your branding seriously Sometimes when I roam facebook as research for my strategic client work, I think there's two things I see out there that makes me sad. It's really obvious who has decided to put a lot of money in facebook and who hasn't. It's also really obvious\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":543,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/542\/revisions\/543"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}