A couple of days ago I was in a potential client meeting that started out with the prospect saying that he didn’t have any digital budget at all.<\/p>\n\n\n\n
Later on in the conversation he said that what they focus on was the people in the stores – the face to face meetings between seller and buyer inside the store. The whole “space” the floor\/store people operate in. He just didn’t think that digital could help in these meetings and form a trusted relationship. He didn’t believe in it at all, to the point where the brand wasn’t even present on their own facebook page – and didn’t reply to the comments. You need to focus on the meetings between people – digital as well as “real” business world.<\/p>\n\n\n\n
2. So you’re meeting them digitally, then what?<\/strong><\/p>\n\n\n\n Now it’s time to show them how much you are rockin in the real business world. What part of your identity are they meeting ? In many ways, this is where they should be mesmerized by the whole brand-building thing you’ve been doing for years on end. But if you’re just starting out, make sure that the snippets of your identity they can actually find out there, rocks. Aim to to show, and produce content around the parts of your identity that you take pride in – that are special for just you and extremely likeable for the people you’re trying to reach.<\/p>\n\n\n\n 3. What people are you trying to reach – really ?<\/strong><\/p>\n\n\n\n Toothless Tiger<\/a> (my business where I teach companies to rock their identity) isn’t a companion for everybody because we want to work with companies that aspires to the term “the business of our business is more than business”. If the business of your business is simply “business” then we’re probably not what your looking for. But for the ones that strive to be more, we are often the perfect match. I think very well on planes and trains (and can’t wait for the long train ride Im taking from Helsing\u00f8r to Berlin on monday to participate and write about the Next Conference<\/a> . I believe in “reaching for the people that are the most like yourself”. In my case, the quirky ones. The cool ones. The ones that are grounded yet flying high. The ones that have a secret dream inside of saving the world, and becoming a billionaire rockstar while they’re doing it.<\/p>\n\n\n\n 3 1\/2: Rock your identity on the inside<\/strong><\/p>\n\n\n\n Keep your target group close to the heart of yourself. I hope every day to earn my money while meanwhile honoring the respect of people just like me. I always mirror the things I do online with a “if I saw this from the outside, would I think it rocked”? If I don’t get that feeling, I wont post it. I need to have a good feeling about it, otherwise it will be sitting in the draft folder until I feel the urge to look at it again and give it another go.<\/p>\n\n\n\n Let’s talk a bit about the “real” business world here. In this “real” business world, a lot of people tell me that There’s no such thing as a digital part of your identity. Au contraire to my business world where the digital part of your identity is your biggest asset and is the one that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,9],"tags":[138],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-branding","category-business","tag-rock-your-identity"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":601,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/08\/a-digital-first-mover-royal-family\/","url_meta":{"origin":557,"position":0},"title":"A digital first-mover royal family?","author":"Henriette Weber","date":"March 8, 2011","format":false,"excerpt":"This morning in a danish newspaper there was a story about that the royal family of Denmark was looking for two interns (at a master degree level) to work for them for free. Think about that what you will. But the thing that struck me was that some of their\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"","src":"\/files\/2009\/02\/rockonpeacehenriette-300x217.jpg","width":350,"height":200},"classes":[]},{"id":550,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/31\/is-secrecy-the-new-digital-revolution-2\/","url_meta":{"origin":557,"position":1},"title":"Is secrecy the new digital revolution ?","author":"Henriette Weber","date":"May 31, 2011","format":false,"excerpt":"I love all things underground. Just the hope of a new digital revolution makes me feel giddy). This hope was given to me by Andrew Keen two weeks ago in berlin at the next conference. Now I don't agree with him 100% but I think anyone who is researching as\u2026","rel":"","context":"In "Trends"","block_context":{"text":"Trends","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/trends\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":149,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/31\/is-secrecy-the-new-digital-revolution\/","url_meta":{"origin":557,"position":2},"title":"Is secrecy the new digital revolution ?","author":"Henriette Weber","date":"May 31, 2011","format":false,"excerpt":"I love all things underground. Just the hope of a new digital revolution makes me feel giddy). This hope was given to me by Andrew Keen two weeks ago in berlin at the next conference. Now I don't agree with him 100 {5efe2dfab989fd5e1401261f36f469c26e78ec7db6dd6d3e4b43ca097ae6fc54} but I think anyone who is researching\u2026","rel":"","context":"In "Activism & Sustainability"","block_context":{"text":"Activism & Sustainability","link":"https:\/\/henrietteweber.com\/index.php\/category\/activism\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":554,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/16\/am-i-ready-for-some-data-love\/","url_meta":{"origin":557,"position":3},"title":"Am I ready for some Data Love ?","author":"Henriette Weber","date":"May 16, 2011","format":false,"excerpt":"So this minute I am sitting on the early train from Copenhagen to Berlin for some Data Love. Im heading down there for some days to do some intensive product writing, and participate in Next 11. - a conference I have been to before (next09\/2009 where I did a speech\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":462,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/13\/identity-is-key-to-rock-anything-digitally\/","url_meta":{"origin":557,"position":4},"title":"Identity is key to rock anything digitally","author":"Henriette Weber","date":"June 13, 2012","format":false,"excerpt":"Sometimes I wonder why many businesses seem to use social media, but fail to make it convert into something tangible, something on the bottom line, something that sticks to their identity, image, and branding. Come to think of it, most of the people they connect to out there seem to\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":492,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/24\/buzzword-bingo-wont-get-you-where-you-want-to-go-2\/","url_meta":{"origin":557,"position":5},"title":"Buzzword Bingo won’t get you where you want to go","author":"Henriette Weber","date":"February 24, 2012","format":false,"excerpt":"If buzzwords end up being something you're using as a value, you can really move mountains within your industry. You will finally be able to show that you practice as you preach. We have seen it various times with different businesses and startups that have dared to be ![\"rock](\"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=200%2C70&ssl=1\")
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