{"id":559,"date":"2011-05-20T13:57:00","date_gmt":"2011-05-20T13:57:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=559"},"modified":"2021-04-04T14:02:14","modified_gmt":"2021-04-04T14:02:14","slug":"algorithms-that-makes-you-smarter","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/20\/algorithms-that-makes-you-smarter\/","title":{"rendered":"Algorithms that makes you smarter"},"content":{"rendered":"\n

So – Next11 in Berlin ended two days ago. And I am back in Elsinore, Denmark and elaborating on a bunch of stuff about the conference.<\/p>\n\n\n\n

One of the things I really REALLY love about my work, is that I get to go to conferences and write about \u00c2 them . I think it rocks – it let’s me give some practical and philosophical views on things + it get’s me in contact with the coolest people in the tech\/startup scene + it let’s me visit awesome cities.<\/p>\n\n\n\n

It let’s me relate to really big topics like “Data Love” this years topic of Next11. There where so many cool things going on at next11 and so many smart and cool people, that I just want to suck dry of data. So I have decided to write a lot about the topic “Data Love” both because the topic is huge, but also because it’s a really valuable topic to work around. I was just in the international track listening to Kevin Slavin who partly talked about algorithms that makes you smarter, or you could also say algorithms that makes you sell more from a business perspective. Like “recommend stuff to people and they would buy more” – stuff like that. If you have the algorithms that makes you smarter – if you know what people might do, when they’re on your site, you can make more money.<\/p>\n\n\n\n

At another glance, it seemed like, that a lot of companies collects all this data, but they don’t quite know how the could optimally use it. In a lot of the talks I attended in the international track – at some point during the talk it seems like there was a bunch of companies that where in doubts about how they could use the data. Parts of me got semi-worried when I found out how much the big brands actually knows about you.<\/p>\n\n\n\n

On another hand, I think that currently the worst thing that could happen to all of this data, if they decided to do something more effective with it, would be to target more stuff-that-Im-inclined-to-purchase at me. I mean it would make the targeting much easier and more relevant for me. I don’t know if that’s necessarily a bad thing =)<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

So – Next11 in Berlin ended two days ago. And I am back in Elsinore, Denmark and elaborating on a bunch of stuff about the conference. One of the things I really REALLY love about my work, is that I get to go to conferences and write about \u00c2 them . I think it rocks – […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,20],"tags":[16],"class_list":["post-559","post","type-post","status-publish","format-standard","hentry","category-networking","category-trends","tag-conferences"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":554,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/16\/am-i-ready-for-some-data-love\/","url_meta":{"origin":559,"position":0},"title":"Am I ready for some Data Love ?","author":"Henriette Weber","date":"May 16, 2011","format":false,"excerpt":"So this minute I am sitting on the early train from Copenhagen to Berlin for some Data Love. Im heading down there for some days to do some intensive product writing, and participate in Next 11. - a conference I have been to before (next09\/2009 where I did a speech\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":578,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/30\/have-you-met-some-huge-diluted-words-lately\/","url_meta":{"origin":559,"position":1},"title":"Have you met some HUGE diluted words lately?","author":"Henriette Weber","date":"March 30, 2011","format":false,"excerpt":"\"let's adore and endure each other\" - taken in Hackney, London last night The world is filled with words and some are bigger than others =) Some of them are huge and some of them have become diluted. 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If that's so,\u2026","rel":"","context":"In "Feminism"","block_context":{"text":"Feminism","link":"https:\/\/henrietteweber.com\/index.php\/category\/feminism\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":166,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/09\/10\/inner-business-bliss-feeling-bad-ass-much\/","url_meta":{"origin":559,"position":4},"title":"Inner Business Bliss: Feeling Bad-Ass Much?","author":"Henriette Weber","date":"September 10, 2013","format":false,"excerpt":"I really like to measure stuff, internally and externally around my business and me as a business owner. And one of the things I often end up looking at internally is how bad-ass I feel as an entrepreneur. Bad ass, to me, is to show confidence in everything I do.\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":76,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/11\/12\/what-is-going-to-be-new-at-le-web-of-things\/","url_meta":{"origin":559,"position":5},"title":"What Is Going To Be New at Le Web of things?","author":"Henriette Weber","date":"November 12, 2012","format":false,"excerpt":"The first week of December is something I look forward to every year. It is because it's spent at Le Web, in Paris. As an official blogger writing about the tricks and trends of the internet, business, and tomorrow. 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