{"id":586,"date":"2011-03-22T16:57:00","date_gmt":"2011-03-22T16:57:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=586"},"modified":"2021-04-11T17:07:38","modified_gmt":"2021-04-11T17:07:38","slug":"does-a-tiny-bit-of-facebook-make-you-a-social-company","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/22\/does-a-tiny-bit-of-facebook-make-you-a-social-company\/","title":{"rendered":"Does a tiny bit of Facebook make you a social company?"},"content":{"rendered":"\n

Yesterday I saw a sign on the road in Copenhagen;<\/p>\n\n\n\n

First I thought it was a coffee shop called FACEBOOK. Then I read the small letters which said “find us on FACEBOOK”\u2026 (Im writing in capital letters because it really did scream to me). It was really bizarre because FACEBOOK was written right where you would look for the store name.<\/p>\n\n\n\n

It reminds me a bit about this inserted on a webpage (underneath the “we-take-these-credit-cards-statement”):<\/p>\n\n\n\n

Or this thrown in at the bottom of a newsletter (and then when you open it, it errors because they haven’t gotten a username for their page)<\/p>\n\n\n\n

It just seems so not very well thought-through. I don’t have a problem with people stating that they are on Facebook – it just seems like such an empty shout and very end-of-the-90s, because back then, everybody was shouting “FIND US ON THE INTERNET” it later became a URL.<\/p>\n\n\n\n

My problem with it is when it seems half-assed.<\/strong><\/p>\n\n\n\n

Having nothing but sales pitches and corporate-speak in a newsletter and then stating “find us on Facebook” is annoying the hell out of me. A tiny bit of Facebook does not make you a social company.\u00a0 Having no personal contact or human reach out on your website and then putting up a huge “F” underneath your credit card logos – is something I see as a sad attempt to be something your not. You’re trying to be hip, but you aren’t. You want to show that your shop is cool, but you haven’t quite put in the effort. It’s a quick fix and I get the old “you just don’t get it” feeling. It literally destroys your brand and your identity for me. Sorry, but it does.<\/p>\n\n\n\n

Well au contraire, maybe it’s me that doesn’t get it. Maybe I’m a writing lunatic that wants to make companies into something they’re not and something that they don’t really want to be?<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

Yesterday I saw a sign on the road in Copenhagen; First I thought it was a coffee shop called FACEBOOK. Then I read the small letters which said “find us on FACEBOOK”\u2026 (Im writing in capital letters because it really did scream to me). It was really bizarre because FACEBOOK was written right where you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[25],"tags":[151],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-digital-detail"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":608,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/03\/should-you-like-your-own-stuff-on-facebook\/","url_meta":{"origin":586,"position":0},"title":"Should you “like” your own stuff on Facebook?","author":"Henriette Weber","date":"March 3, 2011","format":false,"excerpt":"Two days ago I got a lot of traffic on the \"should you \"like\" your own stuff on facebook\" sentence. I thought that it would be cool to elaborate a bit on it in a blogpost. So here goes: My take on liking your own stuff on facebook is that\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":508,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/09\/the-zen-of-return-on-involvement\/","url_meta":{"origin":586,"position":1},"title":"The zen of Return on Involvement","author":"Henriette Weber","date":"February 9, 2012","format":false,"excerpt":"In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There's often two words that comes to mind: SLOW DOWN. Seriously. Slow down. I could write some buzzline here saying \"it's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":526,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/31\/identity-in-a-world-with-800-million-covergirls\/","url_meta":{"origin":586,"position":2},"title":"Identity in a world with 800 million covergirls","author":"Henriette Weber","date":"October 31, 2011","format":false,"excerpt":"This is a translation of a comment about identity I did in the Danish newspaper, Berlingske Tidende last week.\u00a0You can see the original article here. Remember to call up your best friends so you know what they really feel like. I'm a person who thinks that you don't know how\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":588,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/21\/want-to-connect-to-people-easier-use-the-add-a-personal-message\/","url_meta":{"origin":586,"position":3},"title":"Want to connect to people easier? use the “add a personal message”","author":"Henriette Weber","date":"March 21, 2011","format":false,"excerpt":"So, I feel really lucky because I have people adding me on FB and LinkedIn all the time - au contraire to the \"open\" version of Twitter - it's where I need to accept that I will be connected to these people. I think people are fascinating, but sometimes it\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":603,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/10\/should-companies-focus-more-on-facebook-than-their-own-site\/","url_meta":{"origin":586,"position":4},"title":"Should companies focus more on Facebook than their own site?","author":"Henriette Weber","date":"March 10, 2011","format":false,"excerpt":"This is a question that I get a lot when I speak at events and with my clients. To what extent should companies focus their activities on Facebook instead of their own site? I think facebook is really cool in some cases and not so cool in others\u2026 I love\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":353,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/23\/a-storyliving-web-without-give-aways\/","url_meta":{"origin":586,"position":5},"title":"A storyliving web without give-aways?","author":"Henriette Weber","date":"February 23, 2011","format":false,"excerpt":"I don't really like give-aways and competitions. I think they are incredibly mainstream, and I don't do mainstream very well. I do Storyliving very well indeed. I constantly deal with competitions in social media as a tool for content marketing, because competitions have become the commodity on the internet. That\u2026","rel":"","context":"In "storyliving"","block_context":{"text":"storyliving","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/storyliving\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"predecessor-version":[{"id":587,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/586\/revisions\/587"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}