{"id":603,"date":"2011-03-10T17:09:00","date_gmt":"2011-03-10T17:09:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=603"},"modified":"2021-04-18T17:11:37","modified_gmt":"2021-04-18T17:11:37","slug":"should-companies-focus-more-on-facebook-than-their-own-site","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/10\/should-companies-focus-more-on-facebook-than-their-own-site\/","title":{"rendered":"Should companies focus more on Facebook than their own site?"},"content":{"rendered":"\n
\"my<\/a><\/figure>\n\n\n\n

This is a question that I get a lot when I speak at events and with my clients.<\/p>\n\n\n\n

To what extent should companies focus their activities on Facebook instead of their own site?<\/h2>\n\n\n\n

I think facebook is really cool in some cases and not so cool in others\u2026 I love the fact that the interaction in there is a gamechanger for the whole internet\u2026 \u00c2 But Im not fond of their ever changing terms basically saying what you can and cannot do, with your content on facebook. I think in general that terms are good and they are needed with facebook. but fx. facebooks promotion terms is not just a law to me, it’s more a creative restraint and a dictation.<\/p>\n\n\n\n

So for the sake of the creative restraint and the dictation, I don’t think you should focus more on facebook than your own site. I hate when people tell me what to do, and I want the total freedom of the web and I don’t want my identity to be owned by some megacorporation in the US. To me, only to have your website on facebook would be to sell the chaos, anarchy and freedom of the internet to somebody else.<\/p>\n\n\n\n

This is what I think you should do instead:<\/p>\n\n\n\n

Make your site the one-stop platform for everything you:<\/strong><\/p>\n\n\n\n

Everything goes on there so you create more of a universe of you, than a website. This is important because we tend to hide behind the screens a bit – but a wise woman told me<\/a> that I needed to burst out.. So I have around a 50 page addition on my to-do to henrietteweber.com that is going to be added along the way. Yes I am going to be full of myself here and this is where you will experience me. This is also where all the writings and videos will be. This is where you need to go to find me =)<\/p>\n\n\n\n

Make social media, proactivity and other blogs your embassies:<\/strong><\/p>\n\n\n\n

I see my two facebook<\/a> pages<\/a> as embassies for henrietteweber.com, my twitter profile<\/a> as well. Linkedin ? yep. Conferences ? embassies.<\/p>\n\n\n\n

I see my danish blogs on erhvervsbladet.dk and amino.dk as embassies. I see my newsletter as an embassy. Comments on other blogs are embassies. Books and e-books are embassies. By that I mean that I draw people into the henrietteweber.com “country”, and give them every reason to stick around. Because I want them right here, so I can continously inspire and convert you to buy some of my stuff so I can do more cool stuff for you guys<\/p>\n\n\n\n

You can also see it as you’re own personal spiderweb.<\/p>\n\n\n\n

Be specific on your embassies – state what people can expect from them and what you expect from people<\/strong><\/p>\n\n\n\n

My personal facebook page<\/a> is for all my writings – both english and danish blogposts (on henrietteweber.com you only get the english writings)<\/p>\n\n\n\n

Twitter is where I interact with my underground community aka. people within my field. I know twitter is huge in the US but not so much so in Denmark or Scandinavia even. It’s more a closed club – but a very fun one.<\/p>\n\n\n\n

And so on and so forth.<\/p>\n\n\n\n

But it’s a spiderweb for the magical kingdom of Henriette Weber, so I can get you here and measure your traffic and give you more good stuff\u2026 a’right? Henrietteweber.com is a way for you to be inspired, and for me to become better at giving you what you want from me.<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

This is a question that I get a lot when I speak at events and with my clients. To what extent should companies focus their activities on Facebook instead of their own site? I think facebook is really cool in some cases and not so cool in others\u2026 I love the fact that the interaction […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,25],"tags":[29,138],"class_list":["post-603","post","type-post","status-publish","format-standard","hentry","category-branding","category-social-media","tag-platforms","tag-rock-your-identity"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":353,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/23\/a-storyliving-web-without-give-aways\/","url_meta":{"origin":603,"position":0},"title":"A storyliving web without give-aways?","author":"Henriette Weber","date":"February 23, 2011","format":false,"excerpt":"I don't really like give-aways and competitions. I think they are incredibly mainstream, and I don't do mainstream very well. I do Storyliving very well indeed. I constantly deal with competitions in social media as a tool for content marketing, because competitions have become the commodity on the internet. That\u2026","rel":"","context":"In "storyliving"","block_context":{"text":"storyliving","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/storyliving\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":95,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/12\/18\/social-media-timeout-flickr-path-and-eyeem-vs-instagram\/","url_meta":{"origin":603,"position":1},"title":"Social Media Timeout: Flickr, Path, and EyeEm vs. Instagram","author":"Henriette Weber","date":"December 18, 2012","format":false,"excerpt":"There's a showdown in social media town! This morning, I decided to delete my Instagram profile. One less social media for me to use. They changed their terms and now they want to be allowed to sell my pictures to 3rd party. That's a no go from here. If you\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":512,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/02\/is-a-like-enough-response-to-a-love-letter\/","url_meta":{"origin":603,"position":2},"title":"Is a “like” enough response to a love letter ?","author":"Henriette Weber","date":"February 2, 2012","format":false,"excerpt":"Take your branding seriously Sometimes when I roam facebook as research for my strategic client work, I think there's two things I see out there that makes me sad. It's really obvious who has decided to put a lot of money in facebook and who hasn't. It's also really obvious\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":544,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/06\/28\/the-exclusive-web-the-influencers-and-the-exclusive-startups\/","url_meta":{"origin":603,"position":3},"title":"The exclusive web, the influencers and the exclusive startups","author":"Henriette Weber","date":"June 28, 2011","format":false,"excerpt":"For the last couple of months is seems like the web is turning more exclusive and I don't know what to make of it. It was only a couple of years back everybody had their own handle online and it wasn't really resembling anything you did away from the screen\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":526,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/31\/identity-in-a-world-with-800-million-covergirls\/","url_meta":{"origin":603,"position":4},"title":"Identity in a world with 800 million covergirls","author":"Henriette Weber","date":"October 31, 2011","format":false,"excerpt":"This is a translation of a comment about identity I did in the Danish newspaper, Berlingske Tidende last week.\u00a0You can see the original article here. Remember to call up your best friends so you know what they really feel like. I'm a person who thinks that you don't know how\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":497,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/17\/yes-you-can-market-on-pinterest-if-you-are-pinteresting\/","url_meta":{"origin":603,"position":5},"title":"Yes, you can market on Pinterest if you are pinteresting","author":"Henriette Weber","date":"February 17, 2012","format":false,"excerpt":"So everybody is head over heels about pinterest. So am I. Even though I normally say \"nevermind the the tools, it's about how to connect with the people+businesses that uses them\" I think pinterest is super fun. It's not boring and community-setup like Facebook and Twitter and what have you.\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=603"}],"version-history":[{"count":2,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/603\/revisions"}],"predecessor-version":[{"id":605,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/603\/revisions\/605"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}