Sometimes, when I attend different business conferences, there’s always a part of them I really want to stay in. It’s the “how-to” startup mode with the speakers who are actually turning their audience into something more than an audience. They are turning the people in the audience into hardcore implementers for a while together with them as facilitators, something I have always admired.<\/p>\n\n\n\n
When I attended the Alexander \u00d6sterwalder workshop on business model generation at the pioneers festival in Vienna last week, I think I knew exactly where the super cool organizer (Per Torberger) of Aggro Pekuliar<\/a> wants me to head when I speak at his event in Stockholm. A touch of internet, business, future, and with a whole lot of theater!<\/p>\n\n\n\n Business conferences like this have been long awaited for me. It’s so much more worthwhile for people to attend an experience instead of a conference. Somewhere where it’s ok not to wear a suit and you, in addition to concrete business implementation, also get a theme where the presenters are auteurs in a larger scheme set out by the organizer. You take so much more to your home. So when Per asked me to turn my keynote into something there, which challenges the audience, I said “you betcha”. If there’s one thing I know, it’s not to walk on water, but to actually divide the waters =).<\/p>\n\n\n\n Anyway, in my case, it’s going to be an experience of business unusual. An experience stirred up with company preparedness and executed by my creative value loop. It was first introduced in my e-book, “Rock Your Identity”<\/a>. Now, it is also one of the cornerstones in my coming book (in English this time rockers!) together with my Involvement Manifesto<\/a>. Actually, at Aggro Pekuliar, I will turn into a brand magician and create an audience full of rocking identities on their way to create business unusual themselves. How? Well, you have to wait and see.<\/p>\n\n\n\n PS. There might be bunnies and doves!<\/p>\n","protected":false},"excerpt":{"rendered":" Sometimes, when I attend different business conferences, there’s always a part of them I really want to stay in. It’s the “how-to” startup mode with the speakers who are actually turning their audience into something more than an audience. They are turning the people in the audience into hardcore implementers for a while together with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[16,17],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-business","tag-conferences","tag-events"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":536,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/08\/17\/creativity-is-my-homeboy-and-i-love-him-to-pieces\/","url_meta":{"origin":74,"position":0},"title":"Creativity is my homeboy and I love him to pieces","author":"Henriette Weber","date":"August 17, 2011","format":false,"excerpt":"Next week Media Evolution\u00a0The Conference,\u00a0one of the coolest digital creativity conferences,\u00a0is taking place in Malm\u00f8. Yesterday, the always awesome\u00a0Joakim Jardenberg\u00a0wrote \u00a0the first piece\u00a0in a blog relay to put focus on some of the conference sessions, today it's my turn (yay!) and \u00a0tomorrow I'm handing the baton to\u00a0Helen Alfvegren. I'm looking\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"creativity is my homeboy","src":"\/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg","width":350,"height":200,"srcset":"\/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 1x, \/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 1.5x, \/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 2x"},"classes":[]},{"id":427,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/04\/26\/elevator-pitch-tips-from-a-business-rocker\/","url_meta":{"origin":74,"position":1},"title":"Elevator Pitch Tips From A Business Rocker","author":"Henriette Weber","date":"April 26, 2013","format":false,"excerpt":"Whether you\u2019re trying to raise capital, promote your business, or endorse yourself, it\u2019s necessary to have an elevator pitch. Your elevator pitch needs to communicate your message quickly, accurately, and distinctly to someone who doesn\u2019t even know you. A good elevator pitch takes planning and practice to deliver it fast,\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/entrepreneurship\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":154,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/02\/02\/elevator-pitch-tips-from-a-business-visionary\/","url_meta":{"origin":74,"position":2},"title":"Elevator Pitch Tips From A Business Visionary","author":"Henriette Weber","date":"February 2, 2013","format":false,"excerpt":"Whether you\u2019re trying to raise capital, promote your business, or endorse yourself, it\u2019s necessary to have an elevator pitch. Your elevator pitch needs to communicate your message quickly, accurately, and distinctly to someone who doesn\u2019t even know you. A good elevator pitch takes planning and practice to deliver it fast,\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/entrepreneurship\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":466,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/05\/11\/key-takeaways-from-next-berlin\/","url_meta":{"origin":74,"position":3},"title":"Key takeaways from Next Berlin","author":"Henriette Weber","date":"May 11, 2012","format":false,"excerpt":"Annika Lidne and I did a recap of the Next Berlin conference. I feel Honored that she would like to have me as a part of her Swedish Startup Sessions. https:\/\/www.youtube.com\/watch?v=JAksMKFv4b8 Want to know what we saw? (and maybe save like a million and start navigating your company towards some\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/JAksMKFv4b8\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":444,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/08\/27\/have-digital-finally-arrived-at-the-correct-action-packed-plateau\/","url_meta":{"origin":74,"position":4},"title":"Have digital finally arrived at the correct action-packed plateau?","author":"Henriette Weber","date":"August 27, 2012","format":false,"excerpt":"I was so lucky that I got to attend the conference last week in Malm\u00f8. It was a great conference touching on all the different digital subjects and trends that's currently happening. And it was So good! just the type of conference that I have been missing for a while.\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":559,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/20\/algorithms-that-makes-you-smarter\/","url_meta":{"origin":74,"position":5},"title":"Algorithms that makes you smarter","author":"Henriette Weber","date":"May 20, 2011","format":false,"excerpt":"So - Next11 in Berlin ended two days ago. And I am back in Elsinore, Denmark and elaborating on a bunch of stuff about the conference. One of the things I really REALLY love about my work, is that I get to go to conferences and write about \u00c2\u00a0them .\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/74\/revisions\/75"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Still, an experience of business unusual<\/h4>\n\n\n\n