A curly source of wildness who has occasionally created many things on and around the internet and has been ‘living’ online at henrietteweber.com since 2005. Through entrepreneurial stints and employment, through marriages and divorces, small kids and teenagers, chronic lung diseases, blog posts twice daily, and year-long droughts of writing. But I am still here, and I am, yet again, looking to amp up my writing game from my little corner of the internet, untouched by Big Tech and AI.
Are my labels important to you? Here you go:
Brand Maven. Creative Concept Developer. Generous Networker. Activist. Digital Creator. Writer. Changemaker. Business Rocker. Storyliver. Rock ‘n’ Roller. Geek Girl.
So what’s the catch?
Back when there was nothing digitally social or engaging, I got an idea.
Some would say it started out when you couldn’t even google ‘Google’. When relationship building was something that happened in chatrooms, IRC channels, ICQ, LiveJournal, LunarStorm, and Myspace.
The idea was: “What if you used these social tools for business purposes?” A ton of other like-minded geeks started building the social web with me from every corner of the world.
We all wanted to transform the world. We all wanted to take the idea of sharing, connecting, and inspiring each other to another level.
Now, I feel like I want to make henrietteweber.com the turning point for escaping doom scrolling, social media, and consumerism, and dive into physical books, nature, exercising, and building my health day by day.
Writing about what matters to me.
Even though I am not, do not look, or feel old, I am ‘experienced’ around the internet, social media, creativity, business tools, as well as sustainability, SDGs, and building a life with a legacy — something larger than yourself.
henrietteweber.com has giving me around 19 years of experience documenting online tendencies and trends, combining them with art, sustainability, and creative concepts.
I am known to give brands, concepts, projects, people, or processes edge and substance. I add that ‘je ne sais quoi’ that magically pulls people in and makes them say, “Tell me more,” or even fall in love with what you have built.
I make these brands, concepts, projects, people, and processes rock out in crowded and competitive places. I have an impeccable nose (I would say hair=) for differentiation, positioning, and execution.
I self-published a Danish bestselling book in 2009 before you could actually self-publish. I have spoken at over 100 conferences about my ideas for businesses and my own creative concepts and writings.
I take up cool challenges from businesses that want or need to transform, amplify, rock out, and show their wild side. Right now, I am transforming the Danish energy sector from the inside out and loving every second of it.
Self-initiated entrepreneurial stuff:
I have several projects I have created over the years. I had a digital brand studio called Toothless Tiger, which was ‘the shit’ when it came to social media marketing for 12 years. I self-published a book called Return on Involvement and made it a bestseller (in 2009). I rallied the Danish women in technology together in Geek Girl meetups, Geek Girl Denmark, and Geek Girl Magazine.
As an employee:
I’ve built a corner of the sustainability movement as a Brand Director for the biggest Nordic think tank — a huge corner. We’re talking about a reach of 32,000,000 when we launched stuff. I rebranded an old-school NGO as Head of Brand and Engagement. Right now, I am leading projects and partnerships in the Danish energy sector.
As an advisor:
I have built personal brands for CEOs and thought leaders through one-on-one sessions. I have built brands and engaged people for celebrities such as Lars Von Trier (on his Antichrist movie), Casper Christensen, and Frank Hvam. I’ve developed cool creative concepts, brands, and communities for CATCH, Falck, Vestforbrænding, TDC, Legeakademiet, Alka Forsikring, The North Face, Bybi, and Unilever, to name a few. I have executed communication and community strategies for tech businesses such as Unity Technologies, Enalyzer, and Jaiku.
As a writer:
I have written for several outlets such as The Next Web, TechCrunch, Silicon Allee, Amino, Business.dk, Politiken, and Børsen.