Was launched in 2011 first – it was my own version of a blinkist summary of my danish book, without blinkist existing=)
It’s a digestible mini teaser of my danish book – in english.
There’s so many ways to break down huge pieces of content and this is my way of sharing the main messages from the book to an english audience.
I love the creativity that comes up when you start taking snippets of bigger things and use them for virality and fast traveling content.
The target of the manifesto was to get people to download it, print it and hang it in their offices to remind them to proactively activate stakeholders around your brand.