Business Creativity

Screw Epic! I’m going for easy

I talked to a friend on the phone today and I told her that when the week began I had decided to make this a book writing week – my daughter is at my in-laws for a winter holiday so things are pretty quiet around here, which is awesome for writing. Anyway now it’s Wednesday evening and I had done a ton of restructuring, a ton of client work, and business planning this week, but no book writing. And then she said something:

” how about doing something that’s easy?” and I went

“what do you mean ?” then she said

“well every time you do something you want it to be world-changing in your perspective, just so you can look back at it in 2 years’ time, when everybody has come to terms with it and said, “I told you so. If you wrote something that came easy to you it would be mindblowing in the present and you could do that in no time”…

I think she struck a very large chord within me, I’m so obsessed with going after the next megatrend so I can say “I told you so”… I don’t believe in writing stuff that’s not world-changing, but I think my problem is that I don’t see how far ahead I am… So I chose to supply my world-changing epic book that’s due in the fall with something easy for the spring. And I found out that easy for me, has a pretty good shot at being mindblowing, practical, and current for a lot of people on the internet.

And I became humbled by her insights. Especially when she added, “I’m in communication and marketing, and I just can’t keep up with you.. you are such a geek”…

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