Some of the best viral videos I’ve seen are from ImprovEverywhere. I have been a huge fan of that channel and the work of Charlie Todd for years and years. I’m psyched because it seems like the happenings shake the status quo for a lot of people. In particular, the people in the videos. I mean, if I would have been in one of them, I would surely see the world as more creative and as a place where everything can happen. Well, I already do. I think it’s awesome that some people are committed to this instead of watching TV. I loved how they staged a fake U2 concert in the middle of NY. Anyway, here are a few of my personal favorites from ImprovEverywhere.
And an oldie but a goodie: Look Up More
You can’t stop smiling watching these right? There’s a ton of them over on ImprovEverywhere’s Youtube Channel. And if you’re in need of inspiration, I would suggest you go in, pick a random video and watch it. You will instantly feel better. But enough of the fan-whoring. Here are some commercials I think is largely inspired by ImprovEverywhere and they grabbing attention as well as some of the best viral videos.
So what makes them into the best viral videos?
Well, first of all, they have a huge element of surprise. Something is completely out of context.
Then they have a huge involvement of people and community. They are both very staged and very planned. Almost in a flashmob kind of way, but then again not quite.
They give the spectators a huge experience with a strong message. I can almost guarantee you that every one of the people who experienced either the action happening or they stop trafficking happening will tell their friends about it.
They are shot in one take. And you even feel that when you see them on social media and in case studies afterward.
I think that’s what you have to aim for to create the best viral videos. Here are two of my favorites:
A dramatic surprise on a quiet square campaign.
Stop the Traffik viral campaign.
I love how these campaigns are inspiring and how they speak strong. But I am wondering how the people watching the actual events, felt? I mean, do they go “oh, it’s just a campaign”. Well, it’s not just a commercial message, it’s a viral video! And even though the actual event only took maybe 5 minutes to record, think about how many times it’s going to be looked upon on the internet.
Creating videos is one way of connecting to a vast audience online, especially if it becomes viral. But in this article, I will be discussing how I build strategic relationships on social media.