I have been doing some deep thinking again around who control the conversation around women in media. It came from the danish women network, Morgendagens Heltinder, where some of the members are real busy telling the network when they are in Danish magazines. With a lot of glam and glitter. Frankly I am so very tired of these cool women, displayed by the media, in the way the media wants to display them. So the “old” media – such as newspapers, magazines, tv, they ask you questions, you simply answer. They control the conversation around women in media. So they control the people.
They have the power – they ask the questions. They “scope” the interview or article or whatever. So they control the people.
New media, on the other hand, whether it’s wiki’s, blogs, podcasts or whatever social media that puts you in charge, makes you control the conversation.
You do the thinking, you scope the questions, you put out there, into the world, what you genuinely want out there. And your customers ( and fellow networkers ) will answer – read you, know you!
You will be more reliable than you could ever be in the normal media.
You will be more visible…
Remember: you only get what you put out there. If you don’t ask the questions, you wont get the answers. If you don’t question the questions the glam magazines ask you, then nothing will change.
And later on: I revisited this blogpost – it’s still super relevant, and I have to add this:
https://www.youtube.com/watch?v=nRnVpPwyJWg&feature=youtu.be
Especially I have to highlight the Hadley Freeman quote, in the end of the movie that got me typing on this post again:
A lot of people has, over the years asked me why I am not pursuing a more “women-focused” PR approach. And one of the reasons is that I’ve had one women’s article written about me, and it literally had me crawling up the walls. All the cool stuff that I’ve told the journalist about me didn’t make the cut. My orange huge Luella Bartley bag did – as well as my hair routine to endorse products.
It’s not the world I live in.
It’s not a world I endorse.