What makes brands vulnerable? The answer is not having gone through the process of developing taglines. Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed.
Your brand lives inside people’s heads and it might mean so much more to them than you imagine.
Your taglines can help direct the brand. You have some control of what you stand for, being inside of people’s heads and all. r. It’s a way for people to get to know you better, and it’s a way for your brand not to be indifferent or simply not stand out from the competitors because you’re too ‘vanilla.’
What are the great taglines?
Great taglines are sentences that add a sudden kind of ‘oompf’ to a brand. It’s what differentiates. Depending on what industry you’re in, it could be world-revolutionary. They could also be an off-spin of ‘having the customer in focus’ (which a lot of companies use as a tagline, but it’s a given in the contemporary business world). It depends on your industry and how you want to position yourself. I would love to have a business world where more people spoke in taglines. It’s short, sweet, and it makes a whole lot of difference in your personal business world.
Here are some examples of company taglines that might help you come up with an idea of your own.