During my work with CARE, I have recently become aware that when you start using a tone of voice that’s more defining and bolder, as well as adding a visual identity that’s edgier, then something happens externally for sure. But something also happens internally with the office space and your colleagues. At CARE I feel inclined to say that we all are highly skilled geeks within our field, but to have climate and justice geeks unite under a new cool identity and a new cool tone of voice (and soon a new cool website) is a definite surplus. And it’s something that’s so well in line with the UN’s call for making this decade the ‘decade of action’.
How are your colleagues receiving the new initiatives?
ALL my colleagues are happy about it. It’s like that we, by lifting the brand, also lifts my colleagues pride in their work. All these wonderful people, that I pride myself on working with are also working towards a common goal of real impact for the most climate-vulnerable people in the world. Most of the time, they are women and children.
If you have problems figuring out how much you can do in the world, look at the startups. They execute on new ideas all the time. There’s nobody questioning what they usually do in some setting, because ‘what they usually do’ doesn’t exist. Everything is new, everything is trial and error. Everything is ‘fail fast and break things’. And we can all do something. But are we willing to do what we can? Is there an alternative by now? N
Are we willing to do what we can for the decade of action?
Every human, family business, cyborg, corporation, you name it, need to commit to doing what they can for the world. It’s like humanity huddling together and saying ‘a’right, let’s turn this titanic around’.
Every partnership needs to have social good aspects. They need to be aligned with the SDGs – every startup needs to be impactful, otherwise, I throughout don’t believe they will succeed (not if they start now at least).
We all need to do what we can to make this planet heal and well function again. It’s going to take a long time before we get there – but we can all do our share to make this the decade of action something and most of us can do more than others.