In this age of social media and networking, people are reaching out rather than merely waiting for brands to approach them. As a result, discoverability is important. A brand and its offerings need to be discovered with ease on every platform. This is one way of putting your name and brand out there, in social […]
Tag: Social Media Value Chain
Years ago, I created my very own social media value chain mainly to guide me along with my work about branding, identity, and social networking initiatives. It was just a spur of the moment, a curly creative, seminal, scraggly map which I shared in a post here. But you know what? Surprise, surprise… I did […]
I love my work – but some things more than others. Today I feel so lucky because I get to launch my brand new e-book entitled “rock your identity”. Here. Together with the best rockers in the world. Seriously I love launching stuff and just see how things build up. Its core ingredient is a […]