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Branding My Visionairy Concepts

Social Media Value Chain: The Brand Is Human

In this age of social media and networking, people are reaching out rather than merely waiting for brands to approach them. As a result, discoverability is important. A brand and its offerings need to be discovered with ease on every platform. This is one way of putting your name and brand out there, in social […]

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My Visionairy Concepts

Social Media Value Chain: Learn The Art Of Listening

 Years ago, I created my very own social media value chain mainly to guide me along with my work about branding, identity, and social networking initiatives. It was just a spur of the moment, a curly creative, seminal, scraggly map which I shared in a post here. But you know what? Surprise, surprise… I did […]