Henriette Weber.comHere’s a small list of social media do’s and don’ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It’s the structure of a talk that I did around CSR and social media a while back. Do: – Define and show the substance of your brand. – Engage people in […]
Since I read this story I have meant to write about it here on henrietteweber.com. I love good marketing hustle, but I also love Eurythmics. At the beginning of the 00s, I started out in Marketing in London. At the time, their budget was a big zero. The startup I was working for didn’t have […]
We have long known the value of word-of-mouth. Information spread through word-of-mouth ever since we’ve learned how to talk and socialize. It comes in the form of person-to-person conversations i.e. in the city squares and over-the-phone interactions since 1961. The internet has provided much faster ways to share our opinions about people or brands that […]