Categories
Impact

Is Purpose The Best Currency?

We do like cold hard facts right in the business world, right? More than branding. More than purpose. It’s so interesting that we have this urge to collect a lot of data to validate our actions. And just when the data is collected, we forget about it. We write a strategy about it and then […]

Categories
Substance

Purpose is the best currency

We do like cold hard facts right in the business world, right? More than branding. More than purpose. it’s so interesting that we, have this urge to collect a lot of data to find security in that our actions are the right ones. Then when the data is collected – we forget about it, or […]

Categories
Activism Branding

7 Things About Visionaries Who Puts Purpose Before Profit

Visionaries do, almost by definition, sell more in the long run, compared to those who are all about profit. Visionaries can be woken in the middle of the night and answer the question “what are you fighting for” in one question- where some people can only give you their value statement. Visionaries know that creativity […]