On Friday, I’m flying to Düsseldorf to be a keynote speaker for Shift Relays. I’m going to talk about being real, branding for startups, and how they stick together.
Actually, I am just going there to be a speaker but I am actually opening the program for SEO purposes. I need to have some content saying “Keynote Speaker”, so there you go.
There’s a lot of stuff that I am not an expert in, but being real and branding combined is a specialty of mine. I’m sitting here trying to figure out what should be my key points and I am building the whole presentation. I think it’s going to have some elements from this presentation that I did in Stockholm for Aggro Pekuliar in May:
Some case studies and finally my own case study around rockbandism, rockbands, and how it became/I made it my brand.