Henriette Weber.comHave you ever thought about adding a hashtag strategy to your digital marketing plan? A hashtag strategy is where you’re mapping down the hashtags you’re going to use for your content on social media. You have to ask yourself if you’re going to use hashtags for measurement or community building. It could be a bit […]
I have been practicing a thing lately in Henriette Weber Inc… Fear. Looking fear straight into its eyes. Cornering it and telling myself, what are you afraid of? I have become great at identifying my fears and asking questions around it. What is the most action-packed question I can ask myself? That is, How can […]
Here’s a small list of social media do’s and don’ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It’s the structure of a talk that I did around CSR and social media a while back. Do: – Define and show the substance of your brand. – Engage people in […]
I see the business world right now as a place that’s frantically looking for disruption. The “old school” disruptive brands such as Amazon and Facebook has managed the digital transition very well, but at some point they went from being idealistically based to being stakeholder and money based. I know they are not the companies […]
I want to propose something to you. Something radical. Something that could shift your brand purpose and how others view you. I want us to help each other’s creativity. I want you to see every friend connection as a mutual pact. A pact where you not only sign up to see what’s going on in […]
There is one aspect of creativity in particular; a hard nut to crack. It is when we take it to market. Where it’s supposed to meet the world and stand tall on its own, like a beacon. Just like a stamp to your brand.A developed marketable concept.Painting ready to be sold. It is at that […]
I have been writing blog posts for quite some time now and I have been wondering how I could make it better, personal-wise, and branding alike. You know that scene in the movie Spinal Tap. The one where the guitarist says that he’s the person in the world that can play the loudest guitar because […]
The inspiration for this blog post came to me last night. At the time, I was attending a short seminar on Kickstarting 2015 with Mark Anthony. Mark is one of the finest motivational speakers in Denmark. It was a great night. Kickstarting 2015 is one of the first things I am doing to put myself […]
We do like cold hard facts right in the business world, right? More than branding. More than purpose. It’s so interesting that we have this urge to collect a lot of data to validate our actions. And just when the data is collected, we forget about it. We write a strategy about it and then […]
When I was a kid, I wanted to be a veterinarian. So badly, that I worked for a veterinarian for a week and then found out that I wasn’t going to be a veterinarian because I passed out a couple of times. Then I wanted to be a rockstar. My vision was to be sitting […]