Inspired by Sigurd Rinde
Today I will try to answer the question “why should every company have a blog”.
Sometimes you have to ask yourself whether or not you should be using new tools in your communication. A blog is one of those new communication tools. Here are some of my observations:
When you do marketing for your company – you push your fine products out onto the consumers, this does not work anymore.. everything has gotten saturated.
- With a blog – written by a blogger or a CEO you show the customers the transparency of your company – that you are willing to hear what they say. Go ahead pop them some questions ! Ask them about their products or company and they will be inclined to answer.
This also creates a one-on-one customer service, especially if you show them that you hear what they are saying. Talk about customer relationship management for dummies!
This is the most effective customer/relationship management you will ever see… even though you are not managing anything at this point.
so why not compete on transparency, relationships, and SEO?
Another question might be that ” why you should listen to what your customers are saying” – if you need a filter for what they tell you?
Well for people to comment on things you blog, they must have been touched by what you have written! they are thinking about it, absorbing it and reviewing it.