If you want to be a writer and a personal brand, you have to be very effective in how you sell your ideas. I would recommend reading some of the writings that are on The Middle Finger Project. I love how Ash writes and I love how she simplifies business. Especially around being a writer and a personal ‘brand’.
The whole book is built on the notion that you’re not selling yourself, instead, you’re selling your ideas. It makes me feel liberated because if you’re not selling yourself and you’re selling ideas, you’re tapping into a vast infinite pool of creativity. It makes everything seem abundant and even though it might seem a bit overwhelming to keep coming up with ideas, it’s a resource that everybody has available.
Sell your ideas as a way to build your legacy
I believe that the biggest thing we can do as humans is to serve a greater purpose than ourselves – that the coolest thing you can build on the planet is a legacy that will leave your own personal mark. I also believe this is one of the greatest things you strive for as a career.
If you have a career where you feel like you’re serving a bigger purpose, research shows that 9 out of 10 people are willing to earn less money to do more meaningful work. Then you’re spot on. You can use it to build your own personal rock-n-roll empire. So, begin selling those ideas and add them up into something amazing. I have written an essay about this a while back (13 years!=) myself, that I stumbled upon just now, and I actually think it’s pretty descent