Branding Business Social Media Writing

Identity in a world with 800 million covergirls

This is a translation of a comment about identity I did in the Danish newspaper, Berlingske Tidende last week. You can see the original article here. Remember to call up your best friends so you know what they really feel like. I’m a person who thinks that you don’t know how they really feel if they […]

Branding Business

3 1/2 ways to rock your identity and grow your business

Let’s talk a bit about the “real” business world here. In this “real” business world, a lot of people tell me that There’s no such thing as a digital part of your identity. Au contraire to my business world where the digital part of your identity is your biggest asset and is the one that […]

Branding Social Media

Should companies focus more on Facebook than their own site?

This is a question that I get a lot when I speak at events and with my clients. To what extent should companies focus their activities on Facebook instead of their own site? I think facebook is really cool in some cases and not so cool in others… I love the fact that the interaction […]