In this age of social media and networking, people are reaching out rather than merely waiting for brands to approach them. As a result, discoverability is important. A brand and its offerings need to be discovered with ease on every platform. This is one way of putting your name and brand out there, in social […]
Category: Activist Branding
Some of the best viral videos I’ve seen are from ImprovEverywhere. I have been a huge fan of that channel and the work of Charlie Todd for years and years. I’m psyched because it seems like the happenings shake the status quo for a lot of people. In particular, the people in the videos. I […]
Ever since I was an activist teenager rebelling against the world and myself, I have been a sucker for change and companies: my definition of Business Unusual. I guess it was one of the things I learned most from hanging mentally out with Naomi Klein and Kalle Lasn. I remember staying a whole summer in […]
We have long known the value of word-of-mouth. Information spread through word-of-mouth ever since we’ve learned how to talk and socialize. It comes in the form of person-to-person conversations i.e. in the city squares and over-the-phone interactions since 1961. The internet has provided much faster ways to share our opinions about people or brands that […]
I believe that professionals engage more and more through their LinkedIn profile, reconnecting with their peers strategically. How to create a rocking LinkedIn profile Every time I do a keynote on social media, the b2b members of the crowd are particularly interested in hearing me break down LinkedIn and in particular their LinkedIn profile for […]
Today is a special day for me. My grandparents have been married for 60 years, something that puts things in perspective. Something I am proud of and something that really wants me to run to the keyboard and write. What happened today reminds me of old school return on involvement; getting back from the community […]
What do you think about your branding on social media platforms? Should you like your own posts on social media as if high-fiving yourself in public? Well, I’m not going to be the one who recommends it. I think you should write a comment instead. I see a “like” as a conversation killer. Whereas, a comment […]
Sometimes I wonder why many businesses seem to use social media, but fail to make it convert into something tangible, something on the bottom line, something that sticks to their identity, image, and branding. Come to think of it, most of the people they connect to out there seem to be more disturbed than excited […]
Take your branding seriously Sometimes when I roam facebook as research for my strategic client work, I think there’s two things I see out there that makes me sad. It’s really obvious who has decided to put a lot of money in facebook and who hasn’t. It’s also really obvious who just has decided to […]
Ah! Personal Branding! One of the things I’ve been working on lately is my whole attitude towards other people and especially people who take themselves too seriously. Because a lot of people do. As I said in a previous blogpost- I don’t want to be taken seriously too much – I want to inspire and […]