Creative triggers are some things or events that get our creative juices going. Factors that trigger our creativity just when we feel we can’t come up with anything. What do you do to get your creative juices going? I became aware of my creative triggers when I was a teenager. Started cruising with my bike […]
Do you sometimes feel a struggle inside when you’re working, not being able to bust free? Where, even though you have good intentions, you are not able to create? You feel like your creativity is harmed, and procrastination is something that you can’t avoid – ending up checking your Facebook feed and your Twitter stream […]
What would happen to the disruptive business model, if we saw business models for cutting-edge companies such as Airbnb and Uber as old school? There are ideas for creating apps like “tinder for xx” or the “next Facebook”. But what if we decided to start from a clean slate? Not being inspired by case studies […]
What makes brands vulnerable? The answer is not having gone through the process of developing taglines. Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed. Your brand lives inside people’s heads and it might mean so much more to […]
Do you have a personal brand strategy? If not, get going because you need to think strategically about your personal brand. Here are some tips of mine to start off: Base your brand on who you are now, and not only what you want to be. You have to start somewhere. One thing that defines […]
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Mindload Instead Of Workload
One of the toughest things for me, when it comes to working, has been the mindload. Thinking all the time, never stopping. Not being present in the now because there’s always something new you can do. There’s always a new spin on the record – of an old or a new idea. Living in my […]
I’m gonna tell the story of how I refused to give my intellectual property for free. A couple of weeks back, I had a meeting with a potential client on Skype. Well, it wasn’t just a meeting. It was a Nordic PR proposal that we’ve used a lot of time to put together, me and […]
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How To Develop A Hashtag Strategy
Have you ever thought about adding a hashtag strategy to your digital marketing plan? A hashtag strategy is where you’re mapping down the hashtags you’re going to use for your content on social media. You have to ask yourself if you’re going to use hashtags for measurement or community building. It could be a bit […]
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Managing Fear In Your Business
I have been practicing a thing lately in Henriette Weber Inc… Fear. Looking fear straight into its eyes. Cornering it and telling myself, what are you afraid of? I have become great at identifying my fears and asking questions around it. What is the most action-packed question I can ask myself? That is, How can […]
You should create a personal mission statement, so you always know where you need to go, where your true north is. My personal mission statement has become a way to adjust what I am doing and what choices I am making. Another important element is to start showing the world how you’re living your mission […]