Here’s a small list of social media do’s and don’ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It’s the structure of a talk that I did around CSR and social media a while back. Do: – Define and show the substance of your brand. – Engage people in […]
I see the business world right now as a place that’s frantically looking for disruption. The “old school” disruptive brands such as Amazon and Facebook has managed the digital transition very well, but at some point they went from being idealistically based to being stakeholder and money based. I know they are not the companies […]
I have wanted to go on a writing retreat for ages. Not with other people, but on my own. Simply lock me up in a house somewhere and write. When my friend Mariakaisa asked me if I wanted to tend to her farm while she and her family were on holiday, I immediately said yes. […]
It has been important to me to have a personal mission statement that keeps on reminding me why I am who I am and why I choose what I choose. Now, I don’t post my personal mission statement at home on my wall. It lingers in my journals, ready for me to look at it, […]
I want to propose something to you. Something radical. Something that could shift your brand purpose and how others view you. I want us to help each other’s creativity. I want you to see every friend connection as a mutual pact. A pact where you not only sign up to see what’s going on in […]
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Hustle Yourself Larger
Since I read this story I have meant to write about it here on henrietteweber.com. I love good marketing hustle, but I also love Eurythmics. At the beginning of the 00s, I started out in Marketing in London. At the time, their budget was a big zero. The startup I was working for didn’t have […]
There is one aspect of creativity in particular; a hard nut to crack. It is when we take it to market. Where it’s supposed to meet the world and stand tall on its own, like a beacon. Just like a stamp to your brand.A developed marketable concept.Painting ready to be sold. It is at that […]
One of the coolest things I have done over the past couple of months is to take my writing and my art much more seriously and look at my frequency of putting pen to paper. It was much needed. I could find myself sitting around and waiting for the motivation to write just dawn on […]
I have been writing blog posts for quite some time now and I have been wondering how I could make it better, personal-wise, and branding alike. You know that scene in the movie Spinal Tap. The one where the guitarist says that he’s the person in the world that can play the loudest guitar because […]
When you get ill and you’re on government funds, you’re forced to shut commercial things down. Things such as blogs as well as your long tail keyword tool. Back at the end of April 2014, I decided that I couldn’t run this blog while being sick. I unsubscribed to a lot of services that I […]