Henriette Weber.comYou should indulge sometimes when you continuously build your brand online as well as offline. You should do small investments to support your brand. Things such as custom-designed pencils and pens. Postcards. Envelopes. These are just some examples of small products that may surprise people. Such as an old school logoed letter seal (as seen […]
In a world full of competitions, one has to stand out in order to be successful. As a female entrepreneur, I’ve met some struggling women along my path. Every time, I get this motherly urge to tell them that everything is going to be alright. There are real struggles such as making ends meet and […]
What makes brands vulnerable? The answer is not having gone through the process of developing taglines. Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed. Your brand lives inside people’s heads and it might mean so much more to […]
Do you have a personal brand strategy? If not, get going because you need to think strategically about your personal brand. Here are some tips of mine to start off: Base your brand on who you are now, and not only what you want to be. You have to start somewhere. One thing that defines […]
You should create a personal mission statement, so you always know where you need to go, where your true north is. My personal mission statement has become a way to adjust what I am doing and what choices I am making. Another important element is to start showing the world how you’re living your mission […]
Here’s a small list of social media do’s and don’ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It’s the structure of a talk that I did around CSR and social media a while back. Do: – Define and show the substance of your brand. – Engage people in […]
I see the business world right now as a place that’s frantically looking for disruption. The “old school” disruptive brands such as Amazon and Facebook has managed the digital transition very well, but at some point they went from being idealistically based to being stakeholder and money based. I know they are not the companies […]
It has been important to me to have a personal mission statement that keeps on reminding me why I am who I am and why I choose what I choose. Now, I don’t post my personal mission statement at home on my wall. It lingers in my journals, ready for me to look at it, […]
I want to propose something to you. Something radical. Something that could shift your brand purpose and how others view you. I want us to help each other’s creativity. I want you to see every friend connection as a mutual pact. A pact where you not only sign up to see what’s going on in […]
Since I read this story I have meant to write about it here on henrietteweber.com. I love good marketing hustle, but I also love Eurythmics. At the beginning of the 00s, I started out in Marketing in London. At the time, their budget was a big zero. The startup I was working for didn’t have […]