Categories
Social Media

Why you need a social media agency: taking social media from tactical to strategical

So there’s a lot of “why you don’t need a social media agency/strategy/something” going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is called bullshit upon isn’t necessarily people in general but “types in general” aka. kind of […]

Categories
Networking

Should all startups move to Silicon Valley?

So during the last couple of months, the amount of times I’ve heard “we need to be based in the valley” from startups has increased – a lot. Yesterday I found a blog post about the “European ecosystem” for startups – I think the article has a lot of great points, but I want to […]

Categories
Entrepreneurship

What makes an entrepreneur rock? Clearing the unclear path.

Tara Hunt is a fantastic femme that I have run into over the last 7 years, both in Europe and in the US. She did a talk for TEDxConcordia a while back about being a startup entrepreneur – a new opportunity for her to conquer, after being one of the coolest and smartest authors and […]

Categories
Entrepreneurship Sustainable Business

What makes an entrepreneur rock? clearing the unclear path.

Tara is a fantastic femme that I have run into over the last 7 years, both in Europe and in the US. She did a talk for TEDxConcordia a while back about being a startup entrepreneur – a new opportunity for her to conquer, after being one of the coolest and smartest authors and marketers […]

Categories
Creativity & Storytelling Sustainable Business

Do you use personas when you strategize ?

If not… you should! When you do business development you tend to create a lot of strategies based on your target group(s). When you strategize around the web you should make the core of your marketing strategy the product. I always make them the perspective of the strategy because it’s a fun way of working, […]

Categories
Entrepreneurship Networking

Investors + startups = Rockn’roll?

at Geeknrolla it sure was. I attended Geeknrolla in London, which was an amazing and funpacked conference for investors + startups. Seriously I can’t stretch how important it is for you as a startup/investor to be at places like this. Anyway, I personally, made the trip over to Geeknrolla for researching a new project + […]

Categories
Sustainable Business

Have you met some HUGE diluted words lately?

“let’s adore and endure each other” – taken in Hackney, London last night The world is filled with words and some are bigger than others =) Some of them are huge and some of them have become diluted. For the last couple of years, statements have become huge on the internet in a “keep calm […]

Categories
Entrepreneurship

Support your “local” startup scene

Right now I am sitting on the train, on my way to London and GeekNrolla – an event I also wanted to go to last year, simply because of its name (but also because of its amazing lineup + the people coming there). Tomorrow is going to be a whole day filled with startups, and […]

Categories
Creativity & Storytelling Sustainable Business

The woman with the evil plan

I get a lot of ideas. Some of them are really huge, some of them too huge, and some of them are put into a context that I can carry out on a daily basis and still have a huge perspective. I thought I would write a blog post about how I make my evil […]

Categories
Sustainable Business

“If I were a boss” or “My personal key to happiness at work”

Since I became self-employed and since Elmine’s birthday un-conference on work/life balance a couple of years ago, I have had the notion that I don’t really have a work/life balance and I don’t really want it. I want to have a life and my work is a part of it. This morning (what seems like […]