Henriette Weber.comHave you ever thought about adding a hashtag strategy to your digital marketing plan? A hashtag strategy is where you’re mapping down the hashtags you’re going to use for your content on social media. You have to ask yourself if you’re going to use hashtags for measurement or community building. It could be a bit […]
Here’s a small list of social media do’s and don’ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It’s the structure of a talk that I did around CSR and social media a while back. Do: – Define and show the substance of your brand. – Engage people in […]
I have been writing blog posts for quite some time now and I have been wondering how I could make it better, personal-wise, and branding alike. You know that scene in the movie Spinal Tap. The one where the guitarist says that he’s the person in the world that can play the loudest guitar because […]
Social media ethics is something that is left untouched by a lot of people on the internet. It’s really important and something we should have a conversation about. After all, it defines our behavior, how people see us, or if you’re into business talk: your personal brand. Ethics are not what you preach, but what […]
I believe that professionals engage more and more through their LinkedIn profile, reconnecting with their peers strategically. How to create a rocking LinkedIn profile Every time I do a keynote on social media, the b2b members of the crowd are particularly interested in hearing me break down LinkedIn and in particular their LinkedIn profile for […]
Building your network on social media is only an introduction away Have you ever thought that people, in most cases, get a whole new world of leads and strategic relationships opened up to them when they connect with someone on social media? Ah! the smell of lead generation in the morning. If we pause our […]
What do you think about your branding on social media platforms? Should you like your own posts on social media as if high-fiving yourself in public? Well, I’m not going to be the one who recommends it. I think you should write a comment instead. I see a “like” as a conversation killer. Whereas, a comment […]
There’s a showdown in social media town! This morning, I decided to delete my Instagram profile. One less social media for me to use. They changed their terms and now they want to be allowed to sell my pictures to 3rd party. That’s a no go from here. If you want to join the troops […]
So everybody is head over heels about pinterest. So am I. Even though I normally say “nevermind the the tools, it’s about how to connect with the people+businesses that uses them” I think pinterest is super fun. It’s not boring and community-setup like Facebook and Twitter and what have you. Pinterest is different. But do […]
This is a translation of a comment about identity I did in the Danish newspaper, Berlingske Tidende last week. You can see the original article here. Remember to call up your best friends so you know what they really feel like. I’m a person who thinks that you don’t know how they really feel if they […]