In this age of social media and networking, people are reaching out rather than merely waiting for brands to approach them. As a result, discoverability is important. A brand and its offerings need to be discovered with ease on every platform. This is one way of putting your name and brand out there, in social […]
Some of the best viral videos I’ve seen are from ImprovEverywhere. I have been a huge fan of that channel and the work of Charlie Todd for years and years. I’m psyched because it seems like the happenings shake the status quo for a lot of people. In particular, the people in the videos. I […]
Ever since I was an activist teenager rebelling against the world and myself, I have been a sucker for change and companies: my definition of Business Unusual. I guess it was one of the things I learned most from hanging mentally out with Naomi Klein and Kalle Lasn. I remember staying a whole summer in […]
Whether you’re trying to raise capital, promote your business, or endorse yourself, it’s necessary to have an elevator pitch. Your elevator pitch needs to communicate your message quickly, accurately, and distinctly to someone who doesn’t even know you. A good elevator pitch takes planning and practice to deliver it fast, on the spot, and under […]
We have long known the value of word-of-mouth. Information spread through word-of-mouth ever since we’ve learned how to talk and socialize. It comes in the form of person-to-person conversations i.e. in the city squares and over-the-phone interactions since 1961. The internet has provided much faster ways to share our opinions about people or brands that […]
Making a living off your passion, is it possible? Is it even possible for ALL of US to have our passions be our main source of income? Can you make a living off of your passion and build an empire of you? Sure, we’ve been hearing a lot of stories about how a few lucky […]
I believe that professionals engage more and more through their LinkedIn profile, reconnecting with their peers strategically. How to create a rocking LinkedIn profile Every time I do a keynote on social media, the b2b members of the crowd are particularly interested in hearing me break down LinkedIn and in particular their LinkedIn profile for […]
It’s morning and it’s International Women’s Day. It’s hands down one of the days of the year where I am most grateful. Where I give all my beloved mothers across the generations my complete love and blessings and whisper my deepest “thank you”.. Thank you for making my conditions so great that I am almost […]
Years ago, I created my very own social media value chain mainly to guide me along with my work about branding, identity, and social networking initiatives. It was just a spur of the moment, a curly creative, seminal, scraggly map which I shared in a post here. But you know what? Surprise, surprise… I did […]
I want to consider putting some serious effort into your business mojo. The quick-high of the beginning of a business creation As a business owner, sometimes you have a great product that you’re super-excited about and you just can’t wait to present it to the Whole Wide World. Your nights are filled with wonderful dreams […]