Categories
Sustainable Business Trends

Am I ready for some Data Love ?

So this minute I am sitting on the early train from Copenhagen to Berlin for some Data Love. Im heading down there for some days to do some intensive product writing, and participate in Next 11. – a conference I have been to before (next09/2009 where I did a speech about rockbandism, derived from my […]

Categories
Activist Branding Sustainable Business

3 1/2 ways to rock your identity and grow your business

Let’s talk a bit about the “real” business world here. In this “real” business world, a lot of people tell me that There’s no such thing as a digital part of your identity. Au contraire to my business world where the digital part of your identity is your biggest asset and is the one that […]

Categories
Social Media

Why you need a social media agency: taking social media from tactical to strategical

So there’s a lot of “why you don’t need a social media agency/strategy/something” going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is called bullshit upon isn’t necessarily people in general but “types in general” aka. kind of […]

Categories
Feminism

Do you want a forced female on your board?

I get asked a lot about my thoughts on “forced quotas on females in executive positions”(Lately by Alex from the rockin’ Scandinavian Startups). If you want my short answer then I am against it, simply because of the word “forced” – and in my perspective it’s not just something that is forced upon the companies, […]

Categories
Creative Futures manifestos

The preconditions for viral effects

Viral effect is all I live and work by these days. Here’s something I have drawn up for you: I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something less serious and more playful: the preconditions of viral effects on the social web infogram. […]

Categories
Networking

Should all startups move to Silicon Valley?

So during the last couple of months, the amount of times I’ve heard “we need to be based in the valley” from startups has increased – a lot. Yesterday I found a blog post about the “European ecosystem” for startups – I think the article has a lot of great points, but I want to […]

Categories
Entrepreneurship

What makes an entrepreneur rock? Clearing the unclear path.

Tara Hunt is a fantastic femme that I have run into over the last 7 years, both in Europe and in the US. She did a talk for TEDxConcordia a while back about being a startup entrepreneur – a new opportunity for her to conquer, after being one of the coolest and smartest authors and […]

Categories
Entrepreneurship Sustainable Business

What makes an entrepreneur rock? clearing the unclear path.

Tara is a fantastic femme that I have run into over the last 7 years, both in Europe and in the US. She did a talk for TEDxConcordia a while back about being a startup entrepreneur – a new opportunity for her to conquer, after being one of the coolest and smartest authors and marketers […]

Categories
Creativity & Storytelling Sustainable Business

Do you use personas when you strategize ?

If not… you should! When you do business development you tend to create a lot of strategies based on your target group(s). When you strategize around the web you should make the core of your marketing strategy the product. I always make them the perspective of the strategy because it’s a fun way of working, […]

Categories
Entrepreneurship Networking

Investors + startups = Rockn’roll?

at Geeknrolla it sure was. I attended Geeknrolla in London, which was an amazing and funpacked conference for investors + startups. Seriously I can’t stretch how important it is for you as a startup/investor to be at places like this. Anyway, I personally, made the trip over to Geeknrolla for researching a new project + […]